Grobag started the baby sleep bag revolution back in 2000 as a result of Rob and Ouvrielle Holmes’ struggle to get their first son Sam to sleep at night. An Austrian sister-in-law introduced them to baby sleep bags, and after the amazing 12 hour sleep as a result, Grobag was born!

The founders gave themselves a target of 10 years to get the UK from 0% to 80% baby sleeping bag usage, but managed it in just 5. Over 95% of parents in the UK now use baby sleep bags, making traditional top sheets and blankets a relic of the past. They are very proud to have changed the way that mums and dads put their babies to bed and continue to create products that genuinely make parenting easier.

The award-winning Gro Company also invented the Gro-clock, Gro-Anywhere Blind, Gro-egg and more, the business is now under the umbrella of Tommee Tippee